WITH SEVEN NOMVA NIKE x NORDSTROM CRUBOX ZOE THE (PINK) TABLE

Nike Brahaus Activation

The perfect sports bra is one of the most important pieces of your fitness training attire—maybe even just as important as proper shoes—which is exactly why NikeWomen activated a pop-up experience in Nordstrom locations across the summer. To launch the initiative, we worked together to activate the Los Angeles Grove location. The NikeWomen BraHaus customization space was open on the second floor of Nordstrom at the Grove in West Hollywood. Nike’s promise is that no matter your preference in terms of cut, colour, style or sport, they'll have a sports bra that meets all your needs in their spring lineup that includes the high support Pro Rival Bra, the medium support Pro Hyper Classic Padded Bra and the low support Pro Indy. The initiative was to encourage and educate women on the sports bras that they where, to enable them to do more and feel confident.

Our activation brought together women from all over Los Angeles to celebrate the launch, workout and trial the experience.