Operation: PINK

Operation: PINK

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During Breast Cancer Awareness Month - 2018, we developed a meaningful campaign called Operation: PINK. We took over the iconic Melrose Avenue where we created a month-long activation that included numerous events, a custom shoe with Nike, custom line of boxing gloves, and partnerships with leading companies in the neighborhood.

DIGITAL STRATEGY

The campaign took a digital life of its own, as we engaged an audience of active millennials to get involved in a cause that benefitted and directly funded an important clinical trial through Phase One Foundation.